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Data-driven marketing strategies for small businesses

Specializing in marketing solutions for women-owned, BIPOC-owned, LGBTQIA+-owned, and neurodivergent-owned businesses

My Portfolio
About

A passion for empowering decision makers through actionable data

My comprehensive suite of services caters to small businesses in need of competitively priced, strategic and dynamic marketing services. Contact me for personalized pricing plans or to inquire about retainer services.

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Social Media Management

Cultivating Your Community

  • High-level strategic consulting
  • Social media audit and strategy development
  • Content pillars and calendars
  • Social media content development, editing, posting and engagement
  • Performance analytics and reporting

Digital Marketing

Driving Targeted Traffic and Conversions

  • Website audits, design, development, & management
  • Digital marketing strategy
  • Search Engine Optimization (SEO)
  • Blog creation & management
  • Email + text campaigns
  • Analytics and reporting

Marketing Research

Uncover Valuable Insights

  • Collecting secondary insights that inform industry and competitive landscape
  • Designing and conducting surveys
  • Interviews and focus group facilitation
  • Observational studies
  • Data analysis and interpretation
  • Social media fielded research

Member Attraction & Retention

Engage and Retain Loyal Members

  • CRM system audit and strategy
  • Membership program development
  • Member retention plan
  • Loyalty program strategy
  • Referral + affiliate programs
  • Member communication plans
  • Feedback and satisfaction surveys

Strategic Planning

Understanding Your Market, Crafting Your Path

  • In-depth market analysis
  • Competitor or industry benchmarking
  • SWOT analysis
  • Target audience segmentation
  • Persona(s) development
  • Messaging framework

Branding

Building a Lasting Impression

  • Brand audit and analysis
  • Development of brand positioning
  • Discover your brand’s essence: values, voice, mission, vision
  • Brand guidelines creation
  • Consistent website branding
View My Work

“I am deeply invested in every client I work with, embodying the essence of their business and constantly thinking of new ways to help them reach their goals. When you hire me, you get more than a marketing consultant-you get a partner.”

Ash

CEO, Insights by Ash

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Let’s create something inspiring.

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