Turning Truckin’ Delicious Food Into Scroll-Stopping Content
Who am I?
Hi! I’m Ashley, an expert social media manager, website designer, & long-time Good Truckin fan (since 2017). I have a strong background in increasing organic engagement, visibility, and sales for bold, personality-driven businesses.
My Vision for Good Truckin
To turn Good Truckin’s quirky charm into a social media magnet that drives foot traffic, boosts local love, and builds a loyal fanbase in Lansing, Grand Rapids, & beyond.
Keep reading to see how this vision can come to life!
Social Media Goals for Good Truckin
| Goal | Strategy |
| Increase Reach & Awareness | Weekly reels with viral potential, geo-targeted hashtags, tag-friendly content. |
| Show Off Personality | Behind-the-scenes, team features, raw unfiltered humor. |
| Build Community Engagement | Polls, UGC reposts, food challenges, “truckin trivia.” |
| Drive More In-Person Visits | Timely posts about specials, hours, wait times, and pop-ups with clear CTAs. |
Humorous & Authentic Reels Strategies
Series Ideas:
🧑🍳 “Sh!t That Only Happens in the Kitchen” – chaotic, funny kitchen moments set to trending sounds.
🍳 “The Daily Special… According to Our Cook’s Mood” – hilarious fake or real specials based on staff energy.
🤳 “Truckin’ Confessions” – staff or customer hot takes (e.g., “Unpopular Food Opinions”).
🥓 “That One Customer Who…” – sketch-style content dramatizing real-life diner quirks.
🎬 “Food Fights” – vote-style comparisons of best menu items (“Mutha Clucka Jones vs. Ragin’ Cagin’ Benny”).
Some of My Clients’ Reels:
Vintage Junkies
12.19.24
Skin Studio 211
04.10.25
Soulful Earth Herbals
01.10.25
Onyx Nail Company
05.14.25
Vintage Junkies
03.23.25
Vintage Junkies
05.04.25
Conquest Fitness
01.05.25
Case Study Results
Concepts That Fit the “Good Truckin” Vibe:
Service Packages
🥓 The “Taste Test” – 1-Month Trial Package
Price: $400
Perfect for: Businesses who want to dip their toast into the content gravy and see what a managed presence can really do.
Tone: Lighthearted, strategic, and designed to show quick wins.
Includes:
- 📅 4 weeks of content planning
- 📸 3 feed posts per week (12 total)
- 📽️ 4 custom Reels (short-form videos)
- 📲 Story strategy with 3–5 Story sets per week
- ✍️ Captions, hashtags, and calls-to-action tailored to your tone
- 📈 Weekly performance check-ins + end-of-month recap
- 🧠 Creative brainstorm session at the start
Goal: Build momentum, test content types, and show GTD how much they’re missing by not being consistent (yet still chill AF) online.
🧇 The “Truckin’ Full Throttle” – Ongoing Monthly Management
Price: $1,400/month
Perfect for: Businesses ready to commit to consistently being the funniest, most drool-worthy restaurant on everyone’s feed.
Tone: Full send. Quirky, strategic, and deeply GTD.
Includes:
- 🔁 Ongoing content calendar & strategy
- 📸 4–5 feed posts per week (18–20/month)
- 📽️ 6-8 Reels per month (mix of trends, menu highlights, staff skits)
- 📲 Daily Stories (5–7 per week)
- 🎨 Branded graphic templates (quotes, specials, announcements)
- 🤳 UGC (user-generated content) integration & reposting
- 📥 Community engagement (responding to DMs/comments, local collabs)
- 📊 Monthly performance report with recommendations
- 📸 Weekly on-site content capture sessions
Goal: Build an audience that laughs, likes, and lines up around the block.
🍳 The “Reel MVP” – Reels Add-Ons
Price: $75/video à la carte
Perfect for: Restaurants who just want the video magic without full management.
Tone: Viral-ready, but still totally authentic to GTD’s chaotic-good energy.
Includes:
- 🎬 Concepting + scripting for original ideas or trends
- 🧑🍳 Content direction or editing
- 🎵 Sound/voiceover pairing and text overlay design
- 🔥 Thumbnail designs for visual consistency
- 📲 Cross-posting strategy for IG + FB
It won’t be hard to cook up a strategy that’s just as bold, funny, and irresistible as your menu. Whether you’re ready to go full throttle or just wanna test the waters, I’ve got a package that’ll fit your vibe (and your appetite).
Book your free 30-minute consultation — no pressure, no fluff, just real ideas and good convo.
Click below and let’s get this truck rollin’.
Insights by Ash 