Providing data-driven insights for small businesses
I partner with business owners to uncover the answers to their most important business questions. By starting the conversation through research and data, we are able to use data-driven insights to make clear what their customers want and need. I empower decision-makers to do what they do best, to serve their people best.
Insights by Ash, LLC 2025. All rights reserved.
ENL Nail Supply
2023 / ENL Nail Supply
Role:
Project Manager – Lead Researcher
Date:
Summer 2023
Project Goals
- Paint a picture of the target market’s attitudes, opinions, and lifestyle habits
- Identify choice points within the purchase journeys of different nail customers
- Explore perceptions and likelihood to try ENL Nail Supply brand
This project was commissioned with Michigan State University and ENL Nail Supply as the final capstone project for my Master’s of Marketing Research program.
Shyne Dog Training
2023 / Shyne Dog Training
Role:
Strategic Marketing Consultant
Date:
2023
Project Goals
- Create branding guidelines (name, logo, colors, fonts, etc.)
- Determine brand positioning and unique value proposition
- Outline social media strategy with content pillars and calendar
- Develop and post strategic social media content
- Craft branded client communications
Insights by Ash 